First, it is important to define what a Women-Owned Business Certification is. WEConnect International, a corporate-led non-profit organization, introduces women-owned companies to business opportunities with major corporations. In becoming a Certified Women-Owned Business, WEConnect teaches your company a multitude of skills to develop a capacity to compete.
WEConnect is an organization that was founded in 2009 and operates in 15 countries in North and South America, Europe, Africa, Australia, and Asia. Their vision is to live in “A world in which women have the same opportunity as their male counterparts to design and implement business solutions that create wealth and ensure the sustainable prosperity of their communities.”
What is the need to become a Certified Women-Owned Business? Well, I’m sure us small business owners would love the opportunity to expand and grow as a company. When other business owners wish to partner up with you, they want to make sure that they can place their upmost trust in you and your company. What better way to show that you mean business than with a certificate saying you do?
Big corporations are drawn towards the aspects of diversity and supplier inclusion in working with a woman-owned business. Although women have the owners of businesses for many years, this trending topic has caught the eye of many big businesses and taking the opportunity to move forward with these interests and make the best impression possible with as many leads as possible.
Corporate members of WEConnect represent over $700 billion in purchasing power this past year. The reason for this is because companies prefer to purchase from businesses that reflect their central values. They know that these small organizations, specifically the women-owned ones, will drive profit as well as positive PR for their company.
Members of WEConnect who become a Certified Women-Owned Business can meet buyers interested in working with them within months, on average.
This organization offers support and comfort in offering potentially enormous benefits for women entrepreneurs from all corners of the globe by satisfying the major need of access to markets.